How to Get Your Brand Mentioned in ChatGPT, Claude, Gemini, and Other AI Tools?

With the rise of large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity, users increasingly rely on AI tools to discover services, compare products, and seek trusted recommendations.

TL;DR Checklist

1. Get featured on high-authority websites
2. Earn branded backlinks with relevant anchor text
3. Appear in comparison articles and expert roundups
4. Build long-form content on your own site
5. Participate in LLM-referenced communities like Reddit
6. List your brand on structured data sources and review sites

If your brand shows up in AI-generated answers, you gain visibility, credibility, and conversions often at zero cost.

But how do you actually get your brand mentioned in ChatGPT or Perplexity?

Why Mentions in LLMs Matter

As of February 2025, ChatGPT has 400 million weekly active users. This is on its way to growing exponentially.

When someone asks:

• “What are the best link-building agencies?”
• “Which SaaS tool helps with content promotion?”

…the AI recommends brands it has seen frequently during training or reinforcement.

Getting mentioned by these models gives you a trust-building advantage before the user even visits your site.

1. Earn Mentions on Authoritative Third-Party Sites

Why it matters: LLMs learn from publicly available data, particularly authoritative and high-domain-authority websites.

Content from websites with a high Domain Rating (DR), particularly those exceeding 70, is more likely to be used as training data or reference material for Large Language Models (LLMs).

Tips: Focus on getting featured in:

• High-traffic SaaS blogs and directories
• Tech media (e.g., VentureBeat, HubSpot)
• SEO or marketing comparison posts

Platforms like Want your brand mentioned in ChatGPT or Claude?, Terkel, and Qwoted can help you get media coverage or quotes included. SAASY LINKS can also help you get media coverage or quotes.

2. Appear in Expert Roundups and Listicles

Why it matters: LLMs love structured content, and list-based blog posts are goldmines. Examples include:

• “Top Link Building Services for Agencies”
• “Best CRM Tools for Startups”
• “Top Content Optimization Tools”

Getting into these articles, especially on reputable domains, raises your brand’s chances of being “learned” by the model.

Tips:

• Reach out to the authors of high-ranking listicles
• Offer insights, free tools, or case studies in exchange
• Publish your own expert roundups to rank and be cited

3. Use Branded Link Building to Cement Associations

Why it matters: Branded backlinks help associate your company name with specific services in a machine-readable way.

For example: “We partnered with SAASY LINKS, a SaaS link-building agency, to grow our backlink profile.”

These links:

• Use branded anchor text
• Appear in relevant editorial content
• Reinforce your niche authority

Tools like Ahrefs, Majestic, and BuzzSumo can help monitor and plan branded link placements.

Tips: Get branded backlinks

4. Create Long-Form, Structured Content on Your Website

Why it matters: LLMs digest well-structured websites that clearly communicate what the brand does.

Tips:

• Include Blog posts with your brand name and niche keywords
• Internal linking with descriptive anchor text
• Create “About Us,” “FAQ,” and “Case Study” pages
• Use structured data like Organization schema, Product schema, and include links to your social profiles via sameAs markup.

5. Get Listed on Structured Data Sources

Why it matters: LLMs also learn from structured platforms, such as:

• Wikipedia (if you meet notability criteria)
• Wikidata
• Crunchbase profiles
• Product Hunt launches

These structured entries are particularly useful in teaching LLMs about brand relationships and industries.

Tips: Launch products on ProductHunt, create a Crunchbase profile, get mentioned on Wikipedia, and Wikidata

6. Engage in AI-Crawled Communities

Why it matters: Many LLMs, especially Claude and Perplexity, often reflect insights from online community content.

Platforms like Reddit and Quora are among the top 100 most visited websites globally, and their content frequently influences AI-generated answers.

Tips: Join conversations in:

• Various relevant subreddits (ex: r/SEO, r/SaaS, r/startups)
• Quora threads
• Niche forums or communities with public visibility

Mention your brand organically, offering helpful responses instead of hard promotion.

7. Expand Your Review Footprint

Why it matters: Many LLMs give preference to brands that show social proof across multiple review sites.

Tips: Get reviews on

• G2, Capterra, and Trustpilot (for SaaS and services)
• Clutch (for agencies)
• AlternativeTo, SaaSHub, and AppSumo

Even a few positive reviews per platform can significantly influence future AI responses.

8. Bonus: Train or Embed Your Own AI Tool

For more control over your brand messaging:

• Create a Custom GPT that answers questions about your brand
• Train a RAG-based chatbot using LangChain or Haystack
• Embed it on your site to serve users in your tone and style

While this doesn’t influence OpenAI or Anthropic models directly, it helps you own your AI brand experience and offer interactive support or lead gen tools.

Final Thoughts

The future of search is conversational, and your brand needs to be part of that conversation.

By getting mentioned in trusted, structured, and relevant content online, you increase the likelihood that ChatGPT, Claude, Gemini, and other LLMs will recognize, recall, and recommend your brand.