2785614%
Organic Traffic Growth
215
Links Built
37
Months time span
Objective
Increase organic traffic to Encharge’s product and blog pages by building relevant backlinks from high-authority SaaS sites.
Opportunity
We got in touch with Encharge in Dec 2021 when they were hardly getting any traffic from search. Their content strategy was in place, and new blogs were published consistently.
Their topical authority was improving, but even after publishing many articles on marketing-automation-related topics, Encharge wasn’t seeing growth in its organic traffic.
Marketing automation is a highly competitive niche, and Encharge desperately needed relevant backlinks from quality domains to see organic traffic growth.
We were confident that relevant links from quality domains to Encharge’s core product and blog pages would improve their organic visibility.
Strategies Employed
Here’s how we increased Encharge’s revenue using Off-Page SEO:
- Editorial Link Insertions: We conducted in-depth research to identify relevant and authoritative websites in the email marketing (and marketing) niche. We contacted the editors of these sites to secure the links for Encharge. Disclaimer: We did not pay editors to place the links. The links were acquired as a result of our long-term relationship with the editors.
- Guest Posting: We included Encharge’s links in our guest post drafts, which were carefully crafted to meet high editorial standards. These drafts were published on authority domains within the marketing niche. Additionally, we included Encharge’s links in the drafts of authors who consistently publish high-quality content on sites like HubSpot, further enhancing the trustworthiness of the links (E-E-A-T).
- Relevant Links from DR 80+ domains: This one was a game-changer. We acquired links from DR 80+ domains to boost Encharge’s domain authority significantly. Backlinks were acquired from G2, HubSpot, Debutify, Venngage, etc. These links helped Encharge increase its overall domain authority, thereby boosting the organic rankings of its core revenue-generating pages.
- Links from Listicles: We added Encharge to listicles on “Marketing Automation Tools” and “Email Marketing Tools.” This helped Encharge solidify branding and improve topical authority.
- Links to BOFU Pages: We built relevant links to BOFU pages, like their “HubSpot alternatives” page. There was a sudden increase in signups from BOFU pages as the competition was lower than their core marketing automation product page.
Results
In 37 months, we built more than 210 links for Encharge. When we started working with Encharge (in Dec 2021), the monthly organic traffic was 0.7K, and now, after 37 months of strategic link building, the monthly organic traffic is more than 19K.

Challenges Faced
Getting Encharge added to listicles was challenging since the editors were not ready to edit the listicles. However, our value-giving approach helped us secure a few notable listicle wins.
Another key challenge was to collaborate with expert bloggers. We knew the importance of E-E-A-T, so we did multi-channel outreach and were able to collaborate with some of the notable experts who have written many articles for top brands in the marketing niche.
Key Takeaways
- Links work when the Brand has a solid content strategy
- Links work when there are no major red flags with on-page SEO
- Links are a brand’s strongest MOAT, especially in highly competitive scenarios
- Build links to BOFU pages to drive signups
Boosting Your Digital Presence with Tailored Solutions
All Services
Editorial Link Insertions
We’ll acquire links to target pages from phrase-match anchors to boost rankings and traffic.
Managed Link Building
We’ll manage collaborations for your brand, conduct outreach, and deliver a fixed number of links every month.
High-Authority (DR 80+) Links
We’ll acquire DR 80+ links from authority domains like HubSpot, Envato, BigCommerce, and more.
White-Label Services
Boost your clients’ rankings effortlessly with our tailored white-label link-building solutions.
WE WORK WITH AMBITIOUS BRANDS THAT BELIEVE IN THE POWER of BACKLINKS
Our Ideal Client Is The One Who
Aligns with our mindset on link-building
Has an established content strategy
Is willing to earn links to blog pages, too
Is interested in a long-term partnership
During our discovery call, we’ll assess your current SEO setup, understand what you want to achieve, and evaluate whether SAASY LINKS is the right team for you.
Ready to embark on a new journey in an AI-powered World?
10,000+
LINKS BUILT
100+
HAPPY CLIENTS
500+
DR 85+ LINKS
70+
AVERAGE DR
SAASY LINKS
High-Authority Editorial Backlinks for SaaS Brands. Drive revenue from organic search 10x faster than hiring in-house. Make organic search your most powerful acquisition channel.
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