Modash Case Study
806%
Organic Traffic Growth
Nov 2021 — Jul 2024 · Organic traffic growth · Data from Ahrefs
Objective
What we set out to achieve
Increase organic traffic to Modash's product and blog pages through strategic backlink acquisition. The goal was to strengthen domain authority and improve rankings for high-value commercial and informational keywords in the influencer marketing space.
Starting Point
Where Modash started
When we began working with Modash in April 2022, they had growing organic traffic but were not meeting their internal targets. The site had strong topical authority in the influencer marketing space, but core product pages were facing ranking stagnation due to increasing competitive pressure from well-funded competitors with aggressive link building campaigns.
Our Approach
A multi-faceted strategy for the influencer marketing space
We deployed a multi-faceted link building strategy tailored to Modash's competitive landscape.
Editorial Link Insertions
We identified high-authority, contextually relevant articles across the marketing and SaaS space and secured editorial link placements within existing content. These insertions provided natural, in-context backlinks that passed maximum link equity to Modash's key pages.
Guest Posting
Our team collaborated with expert bloggers who had previously written for publications like Buffer and Hootsuite. By leveraging these established author relationships, we secured guest post placements on high-authority domains that aligned perfectly with Modash's target audience.
High-Authority Domain Links
We strategically acquired backlinks from domains with DR 80+, including G2, HubSpot, Cloudways, Debutify, and Venngage. These high-authority links significantly boosted Modash's domain authority and helped their core product pages break through competitive ranking barriers.
Listicle Placements
We identified and secured placements in high-ranking listicle articles relevant to Modash's product category. These placements drove both referral traffic and strong link equity, while also positioning Modash alongside other well-known tools in the influencer marketing space.
Challenges
Obstacles we overcame
Editor Resistance to Listicle Edits
Many editors were initially resistant to modifying existing listicle articles to include Modash. We resolved this through value-first outreach, demonstrating the unique value Modash would add to their readers and offering updated data points that improved the article's overall quality.
Expert Blogger Collaborations
Securing collaborations with expert bloggers who had written for top-tier publications required multi-channel outreach. We engaged these authors through LinkedIn, email, and industry events, building genuine relationships that led to high-quality content placements.
Results
Key takeaways
Nov 2021 — Jul 2024 · Organic traffic growth · Data from Ahrefs
Quality Links Need a Solid Content Strategy
Backlinks alone don't drive results. Modash's strong content foundation meant that each link we built amplified existing topical authority, compounding organic growth over time.
On-Page SEO Must Be Optimized
Before scaling link building, it's essential that on-page elements -- title tags, internal linking, content depth -- are fully optimized. This ensures that link equity translates directly into ranking improvements.
Strategic Links as Competitive Differentiation
In competitive SaaS niches, the quality and relevance of your backlink profile can be the deciding factor. Strategic links from authoritative domains helped Modash outrank established competitors for high-value keywords.