What types of content do you produce for SaaS companies?

We produce bottom-funnel content designed to rank and convert, including product comparisons (X vs Y), alternatives pages, ‘best X for Y’ listicles, pricing pages, how-to guides, playbooks, and landing pages. Every piece is built around keywords with purchase intent so it drives pipeline, not just traffic.

Do you handle keyword research and content strategy?

Yes. Every engagement starts with keyword research and content strategy. We identify bottom-funnel keywords with purchase intent: comparison terms, alternatives queries, ‘best X for Y’ searches, and how-to queries that signal a buyer is evaluating solutions. We then map these to content types and prioritize by traffic potential and conversion value.

Can you write content about technical or niche SaaS products?

Absolutely. We work exclusively with B2B SaaS companies across 40+ verticals including DevTools, cybersecurity, AI/ML, FinTech, MarTech, HR tech, and more. Our writers are experienced in translating complex product capabilities into content that resonates with technical buyers and decision-makers.

How is your content different from what freelancers or content mills produce?

Our content is written by experienced B2B SaaS writers who understand the buyer journey, competitive positioning, and product-led storytelling. Every piece goes through keyword research, competitive analysis, SEO optimization, and conversion copywriting, not just ‘write 1,500 words on this topic.’ We also optimize for AI citations from the start.

How long does it take to produce a piece of content?

Most content pieces are delivered within 7–10 business days from brief approval. Larger projects like playbooks or comprehensive guides may take 10–14 days. We batch production in 90-day sprints so you have a consistent content pipeline with clear delivery schedules.

Do you offer content refreshes for existing pages?

Yes. Content refreshes are a core part of our service. We audit your existing pages, identify ranking drops or content decay, and update them with fresh data, expanded sections, new keywords, and improved conversion elements. Refreshing existing content is often the fastest way to reclaim lost rankings.

How do you optimize content for AI search and citations?

We structure every piece to be citable by AI models like ChatGPT, Gemini, and Perplexity. This includes clear question-and-answer formatting, structured data markup, concise definitions, comparison tables, and authoritative sourcing. An OppAlerts study of 167,000 domains found that these signals are among the top predictors of AI recommendations.

How do you measure the success of content?

We track organic traffic, keyword rankings, conversion rates, and AI citation presence for every piece we produce. You get transparent reporting through a live dashboard with regular updates. Our goal is pipeline and revenue, not vanity metrics, so we focus on bottom-funnel keywords that drive qualified leads.

What does pricing look like for content production?

Our Starter plan begins at $2,000/month for 5 content pieces (new + refreshes). The Growth plan at $4,500/month includes 10 pieces plus a quarterly content audit. The Enterprise plan at $8,000/month covers 20 pieces. Every tier includes the same work (topical cluster strategy, hub pages, original frameworks, AI citation optimization and a dedicated strategist), so the plans differ by volume, with a quarterly content audit added on Growth and Enterprise. All plans are month-to-month with no long-term contracts.

Do you require long-term contracts?

No. All plans are month-to-month. You can start, pause, or cancel at any time. We earn your business through results, not lock-in.

SaaS Content Marketing
Agency

Bottom-funnel content that ranks on Google, converts pipeline, and gets cited by AI. Comparisons, alternatives pages, listicles, pricing pages, how-to guides, and landing pages, all built for B2B SaaS.

Book a Call See Pricing

100+

SaaS Clients

Bottom-Funnel

Focus

Ranks &

Converts

90-Day

Sprints

B2B SaaS clients across 40+ verticals

HeyReach

Elementor

Peec AI

SendPulse

Donorbox

Hunter

Encharge

Modash

Mostly AI

Demoboost

Together

Uniqode

Koinx

CloudTalk

Usersnap

Social Status

Inventive

Synup

Bottom-funnel content built to rank & convert

Low-difficulty, high-intent, product-led content produced in monthly batches. Written to a strict readability playbook, clustered for topical authority, and optimized for both Google and AI search engines.

Product Comparisons

X vs Y pages that position your product against competitors. Buyers search these terms when they're ready to decide.

Alternatives Pages

Capture traffic from prospects searching for alternatives to your competitors. High intent, high conversion.

Best X for Y Listicles

Rank for 'best [category] for [use case]' queries. These pages drive traffic and get cited by AI models.

Pricing Pages

SEO-optimized pricing content that ranks for '[competitor] pricing' queries and captures bottom-funnel buyers.

How-To Guides

In-depth guides that solve specific problems your ICP faces. Builds authority and captures mid-funnel search traffic.

Reviews & Playbooks

In-depth product reviews and actionable playbooks that position your brand as the expert. Built to rank for '[product] review' queries and long-tail how-to searches.

Every piece starts with a 4-part brief

No content gets written without a structured brief. Each brief specifies target keyword, search volume, difficulty, format, funnel stage, and word count.

Frame the Objective

What the piece must achieve and for whom

Content Focus

Topics, subtopics, and frameworks to cover

Product Positioning

How to weave your product in naturally

Outcome

What the reader leaves with, and what they do next

From onboarding to published content in 5 steps

Onboarding & Cheatsheet

We capture your ICP, competitors, differentiators, and target keywords. Then build a living 'writing bible' with your brand voice, styling rules, and topic clusters.

Monthly Strategy Plan

Every month opens with a 'Why we're making these recommendations' rationale, followed by keyword-mapped briefs covering objective, content focus, product positioning, and outcomes.

Batched Production

Content is produced in numbered batches: ~3 new pieces plus refreshes per month. Each brief specifies keyword, volume, difficulty, format, funnel stage, and word count (300–4,500).

Write, Publish & Index

Written to strict readability standards: short sentences, active voice, authoritative but conversational. Published with schema markup, internal links, and indexation requested.

Track & Refresh

We monitor rankings and traffic for every piece. Declining pages get refreshed with fresh stats, expanded sections, and new GSC keywords folded in.

What Makes Our Content Different

B2B content writing built by SaaS specialists, not generalist freelancers.

Pipeline-First Keywords

We chase searches buyers convert on, not vanity volume. Every brief targets low-difficulty, high-intent terms: comparisons, alternatives, pricing, and 'best X for Y' queries.

Product-Led Content

Your product is woven into every piece naturally, positioned inside educational content without disrupting the guide. Readers discover your solution as the answer to their problem.

Topical Authority

Each month targets a cluster of related content to own a topic area, all reinforcing your core value prop. We build topical depth, not random one-off posts.

Built for AI Citations

Content targets People-Also-Ask and FAQ phrasing as GEO citation targets. We add schema markup and structure content so ChatGPT, Perplexity, and AI Overviews cite your brand.

“The next million visitors to your SaaS won’t come from Google alone.”

Vikas Kalwani, Co-Founder and CEO of SAASY LINKS

Meet Vikas Kalwani

Co-Founder & CEO

I built SAASY LINKS to help B2B SaaS companies earn editorial backlinks that actually move rankings, in Google and AI search. Every link we build comes from a real editorial relationship, not a marketplace.

You won’t be handed off to a junior account manager. I’m involved in strategy, quality control, and reporting for every client.

Built 10,000+ editorial links for 100+ SaaS brands including HeyReach, Elementor, Hunter, and Modash. Also building BacklinkOS.

Book a Call With Vikas LinkedIn

Content Production Plans

Monthly content sprints with strategy, writing, optimization, and refreshes included. Want content inside a full program with links and technical fixes? See our SaaS SEO agency sprint.

$2,000/ month

Starter

5 Content Pieces / month (new + refreshes)
Keyword research & briefs
SEO optimization
Schema markup
Internal linking optimization
Topical cluster strategy
Hub page creation
Comparison tables & data visuals
Original frameworks & diagrams
AI citation optimization
FAQ schema optimization
Dedicated content strategist
Weekly check-ins
Custom Reporting Dashboard

Why SaaS content has to earn its place

“They'll produce rivers of acceptable content that nobody remembers. The brands that win will be the ones that slow down, that develop point of view, that make strong choices. They'll publish less and matter more.”

Si Quan Ong

SEO & Marketing Educator, Ahrefs

Source →

“What’s changed is the job your content does. Increasingly it works by helping LLMs understand what your brand is about, which entities and topics you should be associated with, rather than by funneling people straight to your site through search.”

Ryan Law

Director of Content Marketing, Ahrefs

Source →

“I can tell an LLM to make the content any way I want, but I still can’t force Claude to make sure it’s actually good.”

Jimmy Daly

Co-founder, Superpath

Source →

What Our Clients Say

“SAASY LINKS should be your go-to agency for SaaS link building. With a vast publisher network, they can get you a link from virtually any relevant site at a reasonable price. They know what they're doing.”

Yoni Yampolsky

Marketing Outreach Manager at Elementor

“The placements from SAASY LINKS have been excellent, highly relevant, and clearly impactful. Their work made it easier to hit our goals and deliver measurable results faster.”

William Perlmutter

Senior User Researcher at Usersnap

“Vikas has a great network for link building in SaaS, delivering a consistent stream of opportunities through well-maintained relationships. He's organized, responsive, and a pleasure to work with.”

Ryan Prior

Head of Marketing at Modash

“Working with Vikas proved to be quite a positive experience. He doesn't take on things he can't deliver. Always ready to discuss options most suitable for the client. Only relevant articles with naturally placed links.”

Aleksandr Botvynko

Outreach Specialist at SendPulse

“After working with Vikas for several months now, I can highly recommend his services. He finds great opportunities and consistently delivers. He took the time to understand our niche and built a great strategy.”

Tim Hill

Co-Founder/CEO of Social Status

+33% Reddit engagement

“SAASY LINKS' work resulted in a better presence of our brand on Reddit, with a 33% increase in engagement. They delivered on time with regular communication. Everything was well done.”

Manish Sharma

SEO Manager at Donorbox

+20 DR in 3 months

“SAASY LINKS increased our website's DR by 20 points in three months, with significant improvements in search rankings and organic traffic across all our keywords. Their project management is really good, and they always deliver on time. SAASY LINKS has smart folks.”

Mukund Kumar

Growth Marketing Manager at Inventive AI

“They've been very consistent in delivering high-quality links. Very punctual, and communication is great. They keep continuing to deliver. Good value for cost. Nothing to improve.”

Owner

Growth Marketing Company

Clutch

6 Reviews

5.0Verified Rating

Related resources

Bottom-of-Funnel Keywords for SaaS That Drive Pipeline

Learn how to find and prioritize bottom-of-funnel keywords that convert SaaS website visitors into demo requests, trials, and paying customers.

Jul 202614 min read

Flowchart showing the four steps of an SEO content strategy for SaaS: score, sequence, publish, and prune

SEO Content Strategy: The 2026 SaaS Playbook

An SEO content strategy decides which pages you build and in what order. Here is how SaaS teams score, sequence, and prune content that ranks.

Aug 202615 min read

AI and the future of SEO illustration: search bar evolving into a neural network brain

AI and the Future of SEO: What SaaS Brands Should Expect

Discover how AI is reshaping SEO for SaaS brands, from content creation to strategic link building, and what it means for your future visibility.

Jul 202612 min read

Browse the blog

Built for SaaS. Not for Everyone.

We deliver the best results for teams that match this profile.

B2B SaaS Companies

We work exclusively with B2B software companies. Most of our clients are between $1M and $10M ARR, though we work with earlier and later stage teams where the fit is right.

Growth-Focused Teams

You have clear SEO goals, a content strategy in place, and you're ready to invest in SEO as a growth channel.

Quality Over Shortcuts

You value editorial placements on real sites over cheap, bulk links. You're building for long-term authority, not quick wins.

SEO Agencies Serving SaaS

We also partner with SEO agencies who need a reliable white-label SEO and link building team for their SaaS clients.

Services for Google and AI Search

Start with link building, or add the service your next growth step needs.

Need more than links? Our AI SEO program combines SEO and AI visibility from $7,500/month.

Link Building

SEO · Rank on Google

AI Visibility · Get Cited

Everything You Need to Know

Content & Strategy

Quality & Process

AI Visibility & Measurement

Pricing & Contracts

SaaS Content Marketing
Agency

Book a Call See Pricing

100+

SaaS Clients

Bottom-Funnel

Focus

Ranks &

Converts

90-Day

Sprints

B2B SaaS clients across 40+ verticals

HeyReach

Elementor

Peec AI

SendPulse

Donorbox

Hunter

Encharge

Modash

Mostly AI

Demoboost

Together

Uniqode

Koinx

CloudTalk

Usersnap

Social Status

Inventive

Synup