B2B SEO Agency: SEO That Drives Pipeline for B2B SaaS

B2B SEO is the practice of optimizing your website to rank for keywords your target buyers search when evaluating software or services. Unlike B2C SEO, it focuses on long sales cycles, multiple decision-makers, and intent signals that indicate a buying committee is in research mode, not casual browsing.

B2C SEO targets individual consumers making fast, emotion-driven purchases. B2B SEO targets procurement teams, VPs, and directors making deliberate, high-ticket decisions over weeks or months. The keyword strategy, content depth, and conversion paths are fundamentally different: you're winning a committee, not a click.

B2B buyers research heavily before contacting sales. If your brand doesn't appear when decision-makers search for your category, you're not even in consideration. Clicks are also scarcer than they were: 232 of every 1,000 US Google searches send a click to the open web, down from 360 in 2024 (SparkToro, Jun 2026). B2B SEO puts your comparison, alternatives and use-case pages in front of buyers during that research phase.

We target bottom-of-funnel keywords that signal buying intent: comparison terms, alternative searches, use-case queries, and category terms. We also build authority around informational content that attracts the right ICP earlier in their research cycle, then moves them toward conversion pages.

The SEO plan includes 5 editorial dofollow links a month on DR 50+ publications, 4 content pieces a month (new or refreshed comparisons, alternatives and listicles), technical SEO (Core Web Vitals, crawlability, indexation and schema), internal linking, 100 target keywords tracked on Google and a 90-day sprint plan with a senior strategist. Reporting runs through a live dashboard, a monthly report, GA4 and Search Console. You get one integrated strategy, not disconnected tactics.

Yes, exclusively. We don't work with ecommerce, local businesses, or agencies. Every publisher relationship, content framework, and keyword strategy we've built is tailored to the SaaS and B2B tech ecosystem.

We place editorial backlinks in contextually relevant content on DR 50+ publications in the SaaS, tech, and business space, through 3,500+ established publisher relationships. No PBNs, no sponsored post spam. Only dofollow links count toward your 5 editorial links a month, and we point them at the pages that drive pipeline: demos, comparisons and use-case pages. If a link is removed or turns nofollow within 12 months, we replace it free.

The SEO plan covers Google only. The AI SEO plan ($7,500/month) adds AI search on top of everything in the SEO plan: 5 brand mentions, 2 “Best X” listicle placements, 3 Reddit posts and 10 comments, 25 buyer prompts tracked across ChatGPT, Gemini, Google AI Mode, Perplexity and Google AI Overviews, and llms.txt and AI crawler access fixes. Retrieval-based engines (ChatGPT search, Google AI Mode, Perplexity, Google AI Overviews) can cite new placements within weeks. Answers drawn from model training data take 3 to 6 months. An OppAlerts study of 167,000 domains ranked links from search results #1 and Domain PageRank #3 among AI visibility factors, which is why the AI SEO plan keeps all of the SEO work underneath.

Your first editorial links go live within 1 week. Technical fixes and on-page optimization can show ranking movement within 4 to 8 weeks. Content takes 3 to 6 months to build authority and rank. Link building compounds over time: most clients see meaningful organic traffic growth between months 3 and 6, with the clearest ROI signal around months 6 to 9.

SEO plan: $4,000/month, run in 90-day sprints and billed monthly. That covers 5 editorial dofollow links on DR 50+ publications, 4 content pieces a month, technical SEO, internal linking, 100 target keywords tracked on Google and a senior strategist. The AI SEO plan, $7,500/month, adds AI search visibility on top. Each plan has a fixed monthly scope, so there are no custom quotes.

We track 100 target keywords on Google for your ICP terms, organic traffic to revenue pages, demo and trial conversions from organic, and domain authority growth, reported through a live dashboard, GA4 and Search Console. We don't report vanity metrics. If a ranking isn't driving pipeline, we don't celebrate it.

All plans are billed monthly with no long-term contract. Cancel any time with 30 days' notice, including partway through a 90-day sprint, and everything already delivered stays yours. You can pause for up to one month between sprints.