733% Organic Traffic Growth for a Social Media Analytics Platform (Social Status)

Objective

Increase organic traffic to Social Status’s key money-making pages by building relevant backlinks from high-authority SaaS sites.

Opportunity

We got in touch with Tim in Oct 2021. At that time, they did not have a lot of organic traffic. Social Status did not have a high domain authority back in October 2021.

Their rankings stagnated for core product pages because of immense competition from other social media analytics platforms.

With a strong on-page presence and a solid content marketing strategy, we were confident that relevant links from quality domains to Social Status’s product pages would generate more signups from organic searches.

Strategies Employed

Here’s how we increased Social Status’s revenue using Off-Page SEO:

1. Editorial Link Insertions: We conducted in-depth research to identify relevant and authoritative websites in the social media (and influencer marketing) niche. We contacted the editors of these sites to secure the links for Social Status. Disclaimer: We did not pay editors to place the links. The links were acquired as a result of our long-term relationship with the editors.
   
   
2. Guest Posting: We included Social Status’s links in our guest post drafts, which were carefully crafted to meet high editorial standards. These drafts were published on authority domains within the marketing niche. Additionally, we included Social Status’s links in the drafts of authors who consistently publish high-quality content on sites like Buffer and Hootsuite, further enhancing the trustworthiness of the links (E-E-A-T).
   
   
3. Relevant Links from DR 80+ domains: This one was a game-changer. We acquired links from DR 80+ domains to boost Social Status’s domain authority significantly. Backlinks were acquired from HubSpot, Cloudways, Debutify, Venngage, etc. These links helped Social Status increase its overall domain authority, thereby boosting the organic rankings of its core revenue-generating pages.
   
   
4. Links from Listicles: We added Social Status to listicles on “Social Media Tools.” This helped Social Status solidify branding and improve topical authority.

Results

In 34 months, we built more than 91 links for Social Status. When we started working with Social Status (in Oct 2021), the monthly organic traffic was 0.6K, and after 34 months of strategic link building, the monthly organic traffic was more than 5K.

Challenges Faced

Getting Social Status added to listicles was challenging since the editors were not ready to edit the listicles. However, our value-giving approach helped us secure a few notable listicle wins.

Another key challenge was to collaborate with expert bloggers. We knew the importance of E-E-A-T, so we did multi-channel outreach and were able to collaborate with some of the notable experts who have written many articles for top brands in the social media niche.

Key Takeaways

• Links work when the Brand has a solid content strategy
• Links work when there are no major red flags with on-page SEO
• Links are a brand’s strongest MOAT, especially in highly competitive scenarios